The design must have a medium to spread and execute. The new medium is mass and sometimes it loses the authenticity, originality, and multiplicity to perceive the message. Cyborg theory seems to imply the multiple identities of us to perceive the styles, guides, and technologies. Using a bold modern swiss style to communicate the thoughts: “How to find our own way to make the authentic design so as to convey real message in a challenging postmodernism world.”

Size: B2